The Ghana Enterprise Agency provided essential business support service to Splendy Arena a crafting array of African prints, shoes and bags.
Splendy’s Arena is a shining beacon of entrepreneurial success, led by the visionary Mrs. Lucy Afanyi Mbroh, a dynamic businesswoman. Nestled in the heart of Westlands, Haatso, this thriving enterprise commenced its journey in 2017, born out of perseverance and passion. Mrs. Mbroh’s pursuit of her dream was sparked by an exquisite African print brooch, which she received as a gift and became the catalyst for her artistic transformation.
Having faced a period of redundancy after serving as a contract staff at Ecobank, Mrs. Mbroh turned adversity into opportunity. Determined to explore her creativity and share the beauty of African print accessories with the world, she embarked on a mission to learn their craft. With limited resources, she started her venture on a modest scale, pouring her heart and soul into each creation.
Through sheer determination and dedication, Mrs. Mbroh formalized her business by registering it with the Registrar Generals department and subsequently with the Abokobi BAC of the National Board for Small Scale Industries (NBSSI), now known as the Ghana Enterprises Agency (GEA), in 2018. Today, Splendy’s Arena specializes in crafting a captivating array of African print shoes, bags, dresses, necklaces, hairbands, and fascinators, enchanting customers with the vibrancy and elegance of these unique pieces.
What began as a one-woman show has blossomed into a thriving sole proprietorship, with one dedicated employee assisting Mrs. Mbroh in her creative endeavors. The early days saw her diligently packaging and delivering her creations to clients, many of whom she had once worked with at Ecobank. But the ambition to share her passion with a wider audience led her to establish a quaint retail outlet.
As the demand for her distinctive products grew, so did her dreams. Undeterred by the challenges, Mrs. Mbroh took the leap and expanded her retail space, creating a captivating haven that enticed passersby to explore its exquisite offerings. This evolution marked a turning point in Splendy’s Arena’s journey, with her dedication and ingenuity turning it into a sought-after destination for African print enthusiasts.
Amidst this inspiring journey of growth and creativity, Mrs. Mbroh found unwavering support from the Ghana Enterprises Agency. As a valued member, she havailed herself of various GEA services, including participation in a prestigious trade fair at the international trade fair center in 2019. This golden opportunity enabled her to connect and collaborate with industry peers, leading to fruitful partnerships and an even wider customer base.
The guidance and counseling provided by the Ghana Enterprises Agency have been instrumental in steering Splendy’s Arena towards further prosperity. Mrs. Mbroh expresses heartfelt gratitude for all the support received thus far, and her aspirations for the future are boundless. With the GEA’s continued assistance, especially in terms of capital to diversify her African print product range, she envisions scaling new heights of success in the years to come.
Splendy’s Arena stands as a testament to the power of determination, creativity, and unwavering support. With Mrs. Lucy Afanyi Mbroh’s passion as its driving force and the Ghana Enterprises Agency’s uplifting partnership, this remarkable business exemplifies the spirit of entrepreneurship and women empowerment, leaving an indelible mark on Ghana’s vibrant business landscape.